ITS or IT'S?

grammar, grammar rule, english, english grammar, check grammar, grammar check, english as a second language, english class, speak english like an american, grammar help, english grammar exercise, grammar for dummies, grammar for dummy, dummy english grammar, writer, freelance, freelance writer
When you use IT'S - with an apostrophe, it means IT IS. ALWAYS, NO MATTER WHAT.

Examples (the first two are incorrect; the last two are correct):

The dog lost it's (it is) bone.
The site is notable for it's (it is) collection.
It's (it is) a story of two cities.
We think it's (it is) easy. It's (it is) only a dream.

I do understand why people do this: that fuzzy rule about possession, i.e., use an apostrophe to show ownership or possession.

Its = possessive pronoun, that means it was created specifically so that you wouldn't have to use an apostrophe to show ownership. Examples: The dog lost its bone. The site is notable for its extensive collection of links to resources.

Does this make sense? Send me a comment.